The crucx of your business is how it impacts people's lives.
Shape your business into
meaningful human experiences.
A coach guides your team through workouts.
The playbook organizes your efforts into a unified practice.
Crucx is a powerfully simple
customer experience fitness program
The Crucx Playbook
The Crucx Playbook makes CX tangible and actionable.
It defines how elements of your business form into customer experiences and directs us to the best next action.
Coach
Your coach is a CX expert.
They get to know your business, customize your program, and provide ongoing guidance and accountability.
Team
Your team drives the work.
Ideally, this is a passionate group of 3-5 people with cross-functional expertise and influence.
Workouts
Workouts are 90-minute sessions.
We build discipline, clarity, strength, and agility by addressing your most pressing real-world challenges.
Trusted by today's leading companies.
and tomorrow's
Elevate the value delivered to your customers and your company at the same time.
Elevate
Translate business choices into customer choices and customer choices into business outcomes.
Translate
Navigate where your CX is, where it needs to go, and how to get there all in one simple format.
Navigate
Prioritize which CX investments and efforts maximize both customer and business impact.
Prioritize
Crucx is a formula for success in this new business reality.
You need to solve business, customer, and technology challenges - all at the same time.
Complexity is growing.
Everything is changing at break-neck speed.
Customers demand quality experiences.
Business doesn't work like it used to.
You shouldn't either.
Crucx is customer-focused business that works.
Here's how we'll move you from activity to impact.
FROM
TO
Assumptions
Countless Tools
External Consulting
Whiplash Projects
Siloed Conflict
Expensive Contracts
More Things To Do
Meaningless Work
Making Documents
GOOD INTENTIONS
Empathy
Cohesive Practice
Internal Capability
Steady Progress
Cross-Functional Alignment
Flexible Monthly Subscriptions
Do More Important Things
Work That Matters
Making Experiences
REAL WORLD IMPACT
